Selena Gomez also fell in love with "K-Beauty Technology"
[Edaily Reporter Yoon Jung-hoon] American actor and singer Selena Gomez launched a beauty brand called "Rare Beauty" in 2020.Because of Selena Gomez's brand power and better-than-expected product power, it recorded $60 million (80 billion won) in sales in the first year as consumers continued to favorable reviews around SNS.Selena Gomez was brought up because Rare Beauty's makeup products were made by domestic beauty ODM (manufacturer development and production).The company is CNC International (352480), an ODM company that was listed on the KOSDAQ market last year.
According to the industry on the 26th, C&C International's third-quarter operating profit was 7.1 billion won, up 274% year-on-year.Sales in the third quarter also jumped 50.3% to 33.2 billion won during the same period as orders from production plants in Korea and China increased.Rare beauty sales account for less than 5%, but it is positive in that it has been recognized for its technology.
CNC International was founded in 1997 by CEO Bae Eun-chul from AmorePacific.It is an ODM company specialized in point makeup.It can be seen as a company specializing in making makeup products to emphasize certain areas such as eyes, nose, mouth, and cheeks.
In 2010, "Cleaning Gel Pencil" became a hit, and since then, it has been developing innovative products such as "Eyebrow Tattoo Pack" and "Velvet Tint" formulations.This was possible because unlike traditional ODM, which only produces by receiving orders from customers, it was a business that preemptively proposed planning to a brand company.